GoodMeasure Foundations

GoodMeasure Foundations helps impact organisations organise their data to tell a clear, compelling impact story. It’s a practical first step toward long-term impact measurement—designed for teams with limited data, tight budgets, or just starting out. Clarify your outcomes, assess data readiness, and connect your work to global evidence while building your team’s understanding of social value.

GoodMeasure

Sector-tested data readiness

Organise your data using ImpactLab's GoodMeasure data framework, which has been applied with 250+ community organisations

Practical guidance

Build a sector-benchmarked view of your data collection, and what you need to collect to strengthen your story of long-term impact

Introductory GoodMeasure product

Take the first step toward GoodMeasure – our flagship SROI tool featuring a robust, peer-reviewed methodology.

GoodMeasure Foundations: accessible, relevant and credible.

GoodMeasure Foundations helps impact organisations to organise their data to tell a clear, compelling impact story. It’s a practical first step toward long-term impact measurement—designed for teams with limited data, tight budgets, or just starting out. Clarify your outcomes, assess data readiness, and connect your work to global evidence while building your team’s understanding of social value.

Clear evidence of impact is increasingly expected —but figuring out where to begin can be overwhelming. GoodMeasure Foundations helps you bring together the stories and numbers to build a clearer picture of the outcomes your work creates. It provides a structured, guided approach to help you sharpen your outcomes focus and the evidence behind it, so you can communicate more confidently to funders and make more informed decisions.

Good features

Theory of Change

Get support to visually and simply communicate how your programme makes a difference, ranging from an introductory overview to a detailed, research-informed framework

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Data readiness guidance

Review your existing data with an impact expert to identify its strengths, gaps, and potential

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Evidence-based insights

Link your programme to existing academic research about what works

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Training

Clarify what a fit-for-purpose valuation approach could look like in your context

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Strategic scoping support

Clarify what a fit-for-purpose approach could look like in your context

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Pathway to GoodMeasure

Set your organisation up for success with clear pathway to a GoodMeasure, and discounts on further analysis

GoodMeasure Foundations: accessible, relevant and credible.

GoodMeasure Foundations helps your organisation build confidence, clarity, and a solid starting point for measuring your impact—at a pace that works for you.

Builds your team’s confidence

Helps your team understand the basics of impact measurement and this links to the data they deal with day to day.

Supports better planning

Gives you helpful insights to guide your impact data strategy, priorities, and next steps.

Joins the dots

Gets team members around the same table and joins up information across service delivery, marketing and finance to build a shared, data-supported story of impact

Takes the guesswork out

Breaks down what’s involved in GoodMeasure, so if you want to proceed to SROI you know what to expect

Shows you your options

Lays out clear, practical pathways so you can choose the next step that works best for your organisation

Sectors using GoodMeasure Foundations

Whether you’re delivering services, allocating resources, or shaping policy, our data-driven insights empower your decision-making. By partnering with organisations across sectors, we transform social investment into measurable progress that elevates communities.

Charities

We help charities measure impact, refine strategies, and secure funding.

Government & corporates

We help agencies and businesses drive measurable social impact.

Iwi & kaupapa Māori

We align investments with Māori communities' aspirations and support providers.

Funders

We help philanthropists and investors measure social impact confidently for smarter investments.

How it works

Step 1

Introducing social value

Provide your team with a solid understanding of social value as a framework for impact measurement

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Step 2

Sharing who you serve

Tell us about your focus community, what you aim to achieve and the outcomes that matter most to you.

Step 3

Reviewing your programme data

We guide you through a review of the data you already collect, and where you have strengths, gaps and opportunities for improvement— no technical expertise required.

Step 4

Mapping how your program creates change

Together, we build a clear logic model that shows how your work leads to impact.

Step 5

Connecting to the best available evidence

We draw on trusted, peer-reviewed research to link your activities to likely outcomes.

Step 6

Identifying the next step

Scope the next steps on your social impact measurement journey, whether through GoodMeasure or other approaches

Our satisfied customers

"Once we received the GoodMeasure report, it helped us establish systems to effectively track our day-to-day interactions with regular programs. GoodMeasure has truly supported us and pushed us to a new level of professionalism, giving us exposure we didn’t have before."

Frank (and Tina) Hicks

GooC

"One of the major steps we took was going back four years and interviewing participants who had completed the program at that time."

Dale Bailey

Springboard Trust

"We’re currently rolling out a new CRM system. While coordinating projects, we identified some gaps in the information we weren’t collecting, which could be really useful."

Ula Letele

Grace Foundation

"As agencies serving the community, we have a responsibility to do our best. I believe the GoodMeasure process helps us meet that responsibility by challenging and encouraging us, ensuring that whatever we offer is the best possible service to the community we serve."

Murray Edridge

Wellington City Mission

"GoodMeasure has helped us gain a better understanding of what truly constitutes good practice – the kind of practice that leads to results that make a real difference."

Jono Campbell

Te Ora Hou

"When we reviewed the insights from GoodMeasure, we started focusing more on the end model – bringing our team closer together and ensuring our navigators connect the dots for everyone who supports us."

Tom Irvine

Ngāti Whātua Ōrākei

"Data isn't just something we collect to show how we've spent money; it actually informs the changes we make to our services and helps us identify when shifts are needed based on what the data is telling us."

Val Carter

Home & Family Charitable Trust

Frequently asked

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Ready to go?

Get in touch today to see how we can help you understand and grow your impact.