Making Impact Evidence Work Harder for Fundraising – Webinar Recap

Practical tips from experts across the sector on how to turn your GoodMeasure insights into powerful fundraising tools.

Published:
March 17, 2026
March 16, 2026
Published by:
Maria English
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Making Impact Evidence Work Harder for Fundraising – Webinar Recap

"It should never be one and done. I've been unashamedly going into existing spaces and new spaces to share the improvement of our social return on investment — and I've got my return on that investment in the Impact Lab report."

Tuhi Leef - CEO Pillars Ka Pou Whakahou

"It should never be one and done. I've been unashamedly going into existing spaces and new spaces to share the improvement of our social return on investment — and I've got my return on that investment in the Impact Lab report."

Tuhi Leef - CEO Pillars Ka Pou Whakahou

Missed the Webinar? Watch the recording below

Funding in the social sector has never been more competitive. In this session, we brought together a fundraising expert, a government funder, and a charity that's done this in practice to talk about one specific challenge: how to take the impact evidence you already have and make it work harder in funding conversations and applications.

What we covered

  • What funders are actually looking for — and what gets ignored
  • How to translate a GoodMeasure report into a compelling funding narrative
  • Why SROI needs careful handling depending on your audience
  • What to do when results are more modest than expected
  • How to use evidence to build long-term funder relationships, not just win grants

The panel

Maria Owen - CEO, ImpactLab

Tuhi Leef -CEO, Pillars Ka Pou Whakahou

Jo Garner - CEO, Strategic Grants
Emily Mason - Founder, FrankGroup

Missed the Webinar? Watch the recording below

Funding in the social sector has never been more competitive. In this session, we brought together a fundraising expert, a government funder, and a charity that's done this in practice to talk about one specific challenge: how to take the impact evidence you already have and make it work harder in funding conversations and applications.

What we covered

  • What funders are actually looking for — and what gets ignored
  • How to translate a GoodMeasure report into a compelling funding narrative
  • Why SROI needs careful handling depending on your audience
  • What to do when results are more modest than expected
  • How to use evidence to build long-term funder relationships, not just win grants

The panel

Maria Owen - CEO, ImpactLab

Tuhi Leef -CEO, Pillars Ka Pou Whakahou

Jo Garner - CEO, Strategic Grants
Emily Mason - Founder, FrankGroup

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